How to Redirect 404 Page to Homepage in WordPress with a Permanent Redirect

How To Redirect 404 Page To Homepage in WordPress: Are you struggling with 404 errors on your WordPress site? These pesky “Page Not Found” errors can negatively impact user experience and SEO. Fortunately, redirecting 404 pages to your homepage is a straightforward process that can help retain visitors and improve your site’s SEO. In this guide, we’ll walk you through the steps to set up a permanent redirect from 404 pages to your homepage in WordPress.

Why Redirect 404 Pages to the Homepage?

Before diving into the how-to, let’s briefly discuss why you might want to redirect 404 pages to your homepage:

  1. Improved User Experience: Visitors landing on a 404 page may leave your site, increasing your bounce rate. Redirecting them to your homepage keeps them engaged.
  2. SEO Benefits: 404 errors can harm your site’s SEO. By setting up a 301 redirect (permanent redirect), you signal to search engines that the content has moved, preserving your SEO value.
  3. Reduced Bounce Rate: Directing users to your homepage can lower your bounce rate, as they are more likely to continue exploring your site.

Step-by-Step Guide to Redirect 404 Pages to Homepage

Method 1: Using a WordPress Plugin

One of the easiest ways to set up a 301 redirect for 404 pages in WordPress is by using a plugin. Here’s how you can do it:

1. Install and Activate a Redirect Plugin

Several plugins can help you manage redirects. One of the most popular options is the Redirection plugin.

  • Go to your WordPress dashboard.
  • Navigate to Plugins > Add New.
  • Search for “Redirection” and click Install Now.
  • After installation, click Activate.

2. Configure the Plugin

Once the plugin is activated, you need to set it up to redirect 404 pages to your homepage.

  • Go to Tools > Redirection in your dashboard.
  • Follow the setup instructions if prompted.
  • In the Redirections tab, click on Add New.
  • Set the Source URL to .* (this regex pattern matches any URL).
  • Set the Target URL to your homepage URL (e.g.,
  • Under Group, select Redirections.
  • Set the Redirection Type to 301 – Permanent.
  • Click Add Redirect.

Method 2: Manually Editing the .htaccess File

If you prefer not to use a plugin, you can manually edit your .htaccess file to set up the redirect. This method requires some technical knowledge but is equally effective.

1. Access Your .htaccess File

  • Connect to your website using an FTP client or your hosting provider’s file manager.
  • Locate the .htaccess file in your site’s root directory (public_html).

2. Add Redirect Code

Open the .htaccess file and add the following code:

# Redirect 404 Errors to Homepage
ErrorDocument 404 /index.php
RedirectMatch 301 ^.*$

Make sure to replace with your actual homepage URL.

3. Save Changes

Save the file and upload it back to your server if you used an FTP client.

Method 3: Using Custom Functions in theme’s functions.php File

For those comfortable with PHP, adding a custom function to your theme’s functions.php file is another option.

1. Access the functions.php File

  • Go to Appearance > Theme Editor in your WordPress dashboard.
  • Select the functions.php file from the list on the right.

2. Add the Redirect Function

Add the following code to the functions.php file:

function redirect_404_to_homepage() {
    if (is_404()) {
        wp_redirect(home_url(), 301);
add_action('template_redirect', 'redirect_404_to_homepage');

3. Save Changes

Click Update File to save your changes.

Final Thoughts

Redirecting 404 pages to your homepage in WordPress is a crucial step in maintaining a seamless user experience and protecting your SEO efforts. Whether you choose to use a plugin, edit your .htaccess file, or add a custom function, each method provides a reliable way to handle 404 errors effectively.

By following this guide, you can ensure that visitors encountering a 404 error will be redirected to your homepage, keeping them engaged and reducing the likelihood of them leaving your site. Implement these steps today and watch your site’s performance and user satisfaction improve!

For more WordPress tips and SEO strategies, stay tuned to our blog. If you have any questions or need further assistance, feel free to leave a comment below. Happy optimizing!

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